According to Neil Blumenthal, CEO and co-founder of Warby parker, a start-up company is one which aims to solve problems without the solution being obvious and success not being guaranteed. They are mostly tech-oriented and innovative companies with goals of solving day-to-day problems.
Writing for start-up companies is a skill that I had eventually mastered. However, there are still challenges that I meet every time I write because every start-up company is unique and different from the others. Every company has a specific set of requirements, needs and demands that I have to cater to. It can be a demanding writing task, yet it is rewarding after seeing that my efforts have paid off and I have helped those start-up firms in my own way.
Here are a few of the challenges I encounter:
Lack of information
Sometimes my clients cannot provide me the very details and information that I need to create a perfect write-up for them. Most of the time, I have to expound what little information they provide. If my clients do provide me with details, most of these provided information are too technical for me. Moreover, since these companies are still new, I can only write the companies’ descriptions. I have to do my own research and make my write-ups understandable and as simple as possible for potential customers and consumers.
There are hundreds of start-up companies out there that are offering similar services and products that my clients are offering. It is quite challenging to promote a company that has so many competitions. It is then my duty to create unique and eye-catching write ups that will capture the attention and interest of target consumers. I have to write fresh articles that are more compelling than my previous work.
Online and offline promotions
When start-up companies come to me and ask me to write for them, I usually recommend that I also write offline promotions for them. Writing for online and offline promotions are two different things. Copy for online must be unique, yet as interesting as its offline write-ups. Promoting offline and online can help companies grow and win more clients faster.
Maintaining the website
It is important for start-up companies to keep their website updated. I write most of the contents of these websites. Each page should have interesting stuff in there to keep potential customers read through the entire website. Contents should be concise, and well-written. Most potential customers lose interest when the webpage is too wordy and lengthy.
There are clients who request me to write for their social media pages as well, such Facebook. The contents of these social media sites should also be interesting yet must contain a detailed description of the start-up companies.
Branding the company
Start-up companies hire me to do the branding for them. Again, this requires creativity. With the number of companies I have written for, I have to create new taglines that are bolder and more compelling than before. Read More Challenges of Writing for Start-up Companies